The inaugural season of ESPN Monday Night Football launched with a holistic creative vision that informs every element of the broadcast. Conceived and produced to reflect an enhanced, more cinematic telecast, the new direction aimed to solidify ESPN’s standing in primetime sports. The complete broadcast package consists of thousands of elements and incorporates a live-action Monday Night show open that features a different celebrity every week (16), topical promotions and rejoins, show opens for the (12) supporting studio broadcasts and hundreds of other graphic elements, including a new scoreboard design.