Monday Night Football ‘Arnold’
Show Open “Arnold Schwarzenegger”
“I’m Ready For Some Football, Are You?” The Guvnah’ returns to the screen in this Show Open to launch the inaugural season of ESPN Monday Night Football. A different celebrity opens the broadcast each week, including: Samuel L. Jackson, Ben Stiller, Eva Longoria, Ashton Kutcher, Jack Black, Kiefer Sutherland, Patrick Dempsey, Hugh Hefner, and Paris Hilton.
The inaugural season of ESPN Monday Night Football launched with a holistic creative vision that informs every element of the broadcast. Conceived and produced to reflect an enhanced, more cinematic telecast, the new direction aimed to solidify ESPN’s standing in primetime sports. The complete broadcast package consists of thousands of elements and incorporates a live-action Monday Night show open that features a different celebrity every week (16), topical promotions and rejoins, show opens for the (12) supporting studio broadcasts and hundreds of other graphic elements, including a new scoreboard design.